
The Diageo Spirited Xchange Second Edition Is All About Innovation and Legacy
As one of the world’s largest producers of Scotch whisky, Diageo holds an unrivalled array of whiskies in its portfolio. One of the most notable labels is none other than Johnnie Walker, the best-selling whisky brand globally, with 22.7 million 9-litre cases sold in 2022. Creating whisky that caters to mainstream taste is not Diageo’s…