Breguet‘s new boutique in ION Orchard marks the brand’s second location in Singapore, following its Marina Bay Sands flagship and underscores Singapore’s significance as a hub for fine watchmaking in Southeast Asia. The timing aligns with a major milestone for the Maison as Breguet celebrates 250 years since its founder, Abraham-Louis Breguet, transformed horology with inventions that remain industry standards today.
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Located within one of Singapore’s busiest luxury retail destinations, the ION Orchard boutique mirrors the architectural language of recent Breguet openings, including the Zurich flagship on Bahnhofstrasse. The interior combines American walnut wood, soft-toned marble and curved design elements to create a warm, inviting environment. References to Breguet’s heritage appear throughout the design, from carpets inspired by guilloché motifs to furniture details echoing the brand’s signature fluted caseband.
The boutique’s layout is designed to guide clients through different zones that highlight Breguet’s key collections, including Classique, Tradition, Marine and Reine de Naples. Private consultation areas offer collectors and clients the opportunity to explore the brand’s timepieces in greater depth.
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Commenting on the opening, Breguet CEO Gregory Kissling said: “As we open our ION Orchard boutique, we not only mark our growing presence in Southeast Asia but celebrate a quarter of a millennium of watchmaking mastery. Abraham-Louis Breguet changed the course of horological history through invention, artistry and precision. This boutique reflects that legacy — a place where clients can connect with our past, discover the present and be inspired by the future.”
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In addition to its permanent collections, the new space also showcases Breguet’s latest 2025 novelties. Highlights include the Classique Souscription 2025, a modern interpretation of Abraham-Louis Breguet’s original souscription watches; the Type XX Chronographe 2075, a contemporary reimagining of the 1955 civilian pilot’s watch; and the Tradition Seconde Rétrograde 7035, featuring a retrograde seconds display and translucent blue Grand Feu enamel sub-dial with guilloché detailing.
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As the brand enters its 250th year, Breguet’s latest boutique opening reaffirms its commitment to Singapore’s community of collectors and connoisseurs, maintaining its reputation in an increasingly competitive luxury watch market.
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